Familiy Memories such as photos and videos

Sixty-seven percent of smartphone users worry about data security and privacy on their phones, and 62% of smart home users worry about the same on their smart home devices—up 13 and 10 percentage points, respectively, from 2022. A majority (52%) of smart home users are concerned about the possibility that someone could control their smart home devices (for instance, hackers breaking into smart locks). Almost half (48%) of smartwatch/fitness tracker users are concerned about data security and privacy on those devices—a jump of 8 percentage points from 2022. Location tracking is a significant concern, too: More than six in 10 respondents worry that their movements or behavior could be tracked through their smartphones or smart home devices, and half worry about location tracking through their smartwatches or fitness trackers.